Yahoo! Facebook has been chatting for more than a year now and is clearly shy of Facebook’s $ 1 billion value but as I will explain here, Yahoo! Missed a full deal.
Facebook has 18 million users, lots of Although MySpace has 100 million + and in 2005 it sold for News Corp for $ 580 million. YouTube sold Google for a $ 1.65 billion report in 2006, but it serves more than 100 million videos a day and has more than 25 million visitors. So what makes Facebook so valuable? It receives a relatively large traffic level but not equal to YouTube or MySpace. Even after being available to anyone, the students started life as a special network for the students (you need an educational email for registration) and it is still its primary user group.
Where’s the money?
Currently, Facebook displays traditional banner ads on the selected pages through the users’ homepages and the site. Ads are inseparable and random because they are not targeted to any particular user – they are fully serving on the entire site on a random basis. Facebook is working properly on the basis of the number of page impressions that are working properly, although in reality they place at least advertisements to build site value for their final sale which will almost certainly happen. In 2007/8 Smart friends!
Power of information
Register with Facebook and you can quickly remove large amounts of valuable personal information yourself. Think about it … Facebook knows your name, they know how old you are (in fact your Dob is infinitely more valuable than I would explain), they know that you are male or female, They know your hometown, if you choose to give it to your postcode (although I suspect that many users choose it), they know that you are alone, in relationship (and with whom), Viva Copy, divorced, etc., they know your sexual orientation. Okay, so you can answer all of these questions honestly, dishonestly or ambiguously, but from what I have seen, people have happily given accurate information about themselves because they are their friends and potential friends who Are going to see it – and no one else is right?
But what else does Facebook know? By the way they know that you went to school, where you work, and more religiously your religious and political views. With this we can start building a pretty valuable market profile. As I am saying Facebook, I can tell you that I’m a man, born 22 (born in August), directly at Britton, England’s atheist, Orthodox, Orthodox Blekington Mill Secondary, to go to school in college, at a place called Bohasvik, Bournemouth University. With this information, we can draw further perceptions – I live in Brighton and are based on the location of the hold of our schools, we can accurately map the places in Brighton, I know, travel and live (Think Google Maps API). I’m straightforward; Conservative from a fairly rich area in full-time employment so I’m probably white, middle class with a decent disposable income.
then what else? Facebook knows how you look, they probably know that you looked like a few years ago. Perhaps most importantly they know who your friends are, they know how you know them, they know that you talk to them, what they see, and finally they know the same information about them because they You know about yourself – you are interested, likes and dislikes, and your friends also taste.
They know your email address, so they know whether you use Hotmail, Yahoo! Mail etc. They know your phone number so that they can work with your phone provider easily. They have your IP address so that they can work with your ISP. They know where you’ve been to the site, so they know which search engine you use (enter Yahoo! and Google in the bidding war), which browsers do you know, do you know whether you Are blind or have the inability to learn from settings on your browser.
Facebook knows that when I am logging in and from where do they know how many hours they work, if I am using the internet at work, the pages on which I leave Facebook or the pages I come from They know what sites they are looking at towards I I can set my current position and can tell Facebook exactly what I am doing or am feeling this seconds right.
Okay, so far you get the picture, however, the last thing is that your Facebook password uses your email account password, your internet and telephone banking password, every other password in your daily life (as long as I The post was not mine!) How much more information do you want to give?
What is the risk here?
In fact it is very thin. Facebook is a good bunch of people and a great site, I like to use it and despite knowing about what I know about information security, and as soon as
Yahoo! And Facebook
So if Yahoo!! Google or God has stopped buying Facebook successfully (as I have said I believe it will be this year) the Orwellian beautiful dream of this post becomes an ever nightmare. Imagine a company that has created billions of people and has dominated the fastest growing market in the world, developing algorithms that crawls millions of pages of random information (internet) and that information can be used for businesses and advertising Categorizes with the ultimate goal of selling.
Leave search algorithms loose on Facebook
Imagine the search engines will loose on Facebook. An algorithm tuned to choose profile information (John, birth 13.08.84). Map it on personal interests, i.e. football, on keywords in Manchester United. Plot your location on the map ie Brighton, England. Follow the links of your close friends with similar interests i.e. Bob and Dave who live around the corner and give me some advertising such as:
Happy Birthday to John next week.
Did you know your Dave’s birthday after week?
Why not book a book ticket for Brighton and Hove Albion vs Manchester 12.08.07 united
Click here to book now and get 3 tickets for the price of 2 (why not ask for Bob to come – he supports Brighton and you have not talked for a while).
Book today and we will give you half-price limo in the game with trashy-limo’s.com from your home.
Now it’s a powerful ad and it’s just around the corner. If 25 million registered users of Facebook are sold, half of them have at least 12.5 million page impressions. Click the ad above $ 1 (which is much below its worth based on the current AdWords CPC model), is expected to click at a rate of 10% based on the exact nature of the ad and it is worth $ 1.2 million – About $ ½ billion annually Increase that user group up to 50 million (realistic if Google or Yahoo! can tap into your existing user database) and sell advertising space on an affiliate basis, then the football ticket costs $ 300 to 10% affiliate kickback and 10% conversion rate = With $ 3 says x 25 million users per user = $ 75 million a day or $ 27375 million in year 1! Okay, people who do not take away will not spend $ 300 every other day but there are logic and cash
Will the viewer drop it?
Better quality advertising means less advertising – fewer websites are stunned with the banner so that what you are searching for, low popups, low quality products are not available. This is the main driving force behind the success of search marketing programs, and profile-based advertising is already refunding more targeted AdWords ads than with Google’s personal search. If it falls in Microsoft’s hands, people can be more careful but with the image of Google or Yahoo! And Facebook profile information is seen as soft information because the company does not sell you directly and that service is free. The way the internet is going and I believe this is where we will be in 5 years.
The point at which I am working tirelessly through this post is that we should be more careful about more information and what information we leave and for whom. If the internet was a county then it would be Nazi Germany and Facebook would be the Gestapo! Social utilities like Facebook are endowed with privileged information like fascist governments around the world and they have been killed. We are worried about identity cards in the UK (Ironically, there are many Facebook groups dedicated to the reasons) but we gladly leave the personal details of the group of college geeks in those states, which ultimately sell their details to the highest bidder (The value of any site is based on the volume, quality and amount of information about their traffic – but they are the most Rchha luck) is probably the most through the first Windows platform to the company controlling the global trade system.
This post is not to scare away – it is only the power of new Internet technologies, the power of their potential applications, and the question is to raise – If your Facebook friends are your real friends then should they not know your birthday? Is Facebook really going to buy you a gift?!